Follow Up Boss pricing is straightforward but choosing the right plan matters — especially if you're on a team. This guide breaks down every FUB plan, what's included, and which one makes sense for your business.
📋 Note: Pricing may change. Always verify current pricing at followupboss.com/pricing. This guide reflects 2025 pricing as of publication.
Follow Up Boss Pricing Plans Overview
Follow Up Boss offers plans designed for different team sizes. The pricing scales based on the number of users, and the higher tiers unlock more integrations, automations, and reporting capabilities.
Grow Plan
Designed for small teams and solo agents. Includes core FUB features: contact management, action plans, smart lists, email sync, texting, and basic reporting. The Grow plan is sufficient for solo agents or small 2–3 agent teams just getting started with FUB.
Pro Plan
The most popular plan for growing teams. Adds more advanced features including the open API (which enables Zapier integration), advanced reporting, lead routing, ponds, and priority support. This is the minimum plan we recommend for any team using Zapier automation or running paid advertising.
Platform Plan
The top-tier plan for large brokerages. Adds enterprise-level features including custom roles, advanced permissions, lead source management, and dedicated onboarding. If you're running 10+ agents on FUB, this is usually the right fit.
Is Follow Up Boss Worth the Cost?
One closed deal from a lead that FUB's automation saved will typically cover months of subscription cost. The real question isn't whether FUB is worth it — it's whether your FUB is set up well enough to actually capture and convert those leads.
The Hidden Cost of a Poorly Set Up FUB
A Follow Up Boss subscription that isn't properly configured is just an expensive contact list. The automation, action plans, and Zapier integrations are where the ROI lives — and those require proper setup to work.
This is why many agents invest in professional FUB setup services — the cost of setup is quickly recouped from leads that would otherwise go cold.
Need Your Follow Up Boss Set Up the Right Way?
Our team builds complete FUB systems in 5–7 days — action plans, Zapier automations, smart lists and team training included.
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